QR Code Best Practices for Campaigns and Websites

QR codes work best when they are easy to scan and point to a page that is ready for mobile visitors.

Keep the destination simple

Use short URLs when possible and avoid pages that require too many steps after scanning.

Test before publishing

Scan the QR code from different phones, distances, and lighting conditions. Print size and contrast matter.

Design tips

• Use strong contrast between foreground and background
• Leave enough quiet space around the code
• Avoid placing the code on busy images
• Use a mobile-friendly landing page

Track carefully

If you use campaign links, keep them readable and test that redirects do not break scanning.